What is flat fee real estate and how does it work?

Flat fee real estate means you pay one low upfront fee to get your property listed on the MLS ® System and REALTOR.ca instead of paying a traditional percentage-based listing commission. With Seller Direct ® , you take a more hands-on role in your sale by managing showings, inquiries, and decisions, while we provide the listing exposure, forms, tools, and brokerage support you need.

Do I need a real estate license or experience to list my own property?

No. You do not need a real estate license or prior selling experience to sell property that you own when you use Seller Direct ® . We list your property through our licensed brokerage, and our process, tools, guides, and support are designed to help homeowners confidently manage a more hands-on sale.

Can I list my property on MLS® System and REALTOR.ca without paying commission to a real estate agent?

Yes. With Seller Direct ® , you can get your property listed on the MLS ® System and REALTOR.ca without hiring a traditional listing agent on a percentage commission model. You stay in control of pricing, showings, and offers, and you decide whether you want to offer any buyer-agent commission.

Do I have to offer a buyer-agent commission?

No. Offering a buyer-agent commission is optional. Some sellers choose to offer one to encourage more agent interest, but you decide what, if anything, you want to offer. If you do offer a commission, it is only paid if an agent brings you a buyer whose offer you accept.

How fast can I get listed?

Most listings go live within 24 to 48 hours after we receive your completed listing details, signed documents, and photos.

What if my property does not sell right away?

Your flat fee listing term is up to 9 months, giving you time and flexibility to attract the right buyer. You can update your price and listing details during the listing term as your strategy evolves.

What types of properties can I list?

Our flat fee MLS ® service can be used for residential properties, condos, townhomes, commercial properties, land, and acreages. Whether you are selling your own house, investment property, vacant lot, or commercial space, we can get your property on the MLS ® System and REALTOR.ca through our licensed brokerage.

Can I use your flat fee service to lease a property as well as sell one?

Yes. Our flat fee MLS ® service can be used for leasing property as well as selling property. If you want MLS ® System and REALTOR.ca exposure for a lease listing, Seller Direct ® can help with that too.

Is this really commission-free real estate?

You do not pay a percentage-based listing commission with our flat fee MLS ® service. The only commission you might choose to pay is a buyer-agent commission, and only if you decide to offer one and an agent brings you a successful buyer.

Are there any hidden fees or long-term contracts?

No. Our pricing is straightforward and transparent. You pay a flat fee for your MLS ® System listing, with no hidden charges and no traditional percentage-based listing commission. If your situation changes, you can also cancel without being locked into a long-term contract.

Why is your brokerage called Seller Direct®?

We are called Seller Direct ® because our model gives sellers more direct control over important parts of the sale while still benefiting from licensed brokerage support. Depending on the service option you choose, you can take a more active role in showings, communication, and decision-making while saving substantially on listing costs.

Why Seller Direct® vs selling privately or traditionally?

Seller Direct ® gives you a middle ground between selling privately and hiring a traditional commission-based agent. You get full MLS ® System and REALTOR.ca exposure, real brokerage support, and flexible service options, while keeping more control and potentially saving thousands in listing costs.

How is Flexible Full Service different from a traditional brokerage?

Flexible Full Service gives you the same core services most sellers expect from a traditional brokerage, including marketing, MLS ® System and REALTOR.ca exposure, negotiations, and paperwork management. The difference is that Seller Direct ® offers more flexibility and fairer pricing, which can reduce your overall listing cost.

Can I choose to show my own property?

Yes. If you want to personally show your property to buyers attracted through our marketing, you can. We still handle the professional side of the sale, including follow-up, negotiations, contracts, and closing details. Choosing to show your own property can also reduce your listing cost further.

Is this a for-sale-by-owner program?

No. Flexible Full Service is not a for-sale-by-owner program. Our licensed REALTORS ® represent you, manage the sale, and handle the details from start to finish. It is a full-service brokerage option with more flexible and cost-conscious pricing.

Why do buyers prefer properties listed with Seller Direct®?

Many buyers appreciate being able to communicate directly with knowledgeable owners who know the property well. At the same time, your property still has the credibility and exposure of being professionally listed on the MLS ® System through a licensed brokerage.

How is Seller Direct® different from traditional real estate agents or basic FSBO companies?

Unlike basic for-sale-by-owner services that do not place your property on the MLS ® System, Seller Direct ® gets your property on the MLS ® System and REALTOR.ca through our licensed brokerage. Unlike traditional agents, we offer lower-cost and more flexible options that let you stay more involved in the sale. You get broad exposure, more control, and support when you need it.

How do I sell my home by owner and still get on MLS® System?

It is simple. Sign up with Seller Direct ® , provide your property details, and choose your listing option. We place your property on the MLS ® System and REALTOR.ca through our licensed brokerage, and you handle the parts of the sale you want to manage yourself, such as showings and buyer communication.

How do I set my price and will I get market data?

Yes. We provide access to market data, recent sales, and comparable listings so you can price your property more confidently. You remain in control of the asking price, but we help you make a more informed decision based on the market.

Will my property really be seen by buyers and REALTORS®?

Yes. Your property is listed on the MLS ® System and REALTOR.ca, giving it exposure where buyers and REALTORS ® are already searching. This gives your property the same core marketplace visibility that traditional MLS ® listings receive.

How do buyer agents get paid if I sell my property myself?

You choose whether to offer a buyer-agent commission and how much to offer. Some sellers offer a commission to increase agent interest, while others do not. If you offer one, it is only paid when an agent brings you an offer that you accept.

Will I have support for negotiations and legal paperwork?

Yes. If you want help with negotiations, contracts, or paperwork, support is available. We provide access to legally compliant real estate forms, and you can also work with a licensed professional or lawyer for advice or document review before signing.

Can I host my own open houses and respond to inquiries directly?

Yes. With Seller Direct ® , you can host your own open houses, manage showings, and communicate directly with buyers. This gives you more control over the selling process while still benefiting from MLS ® System exposure and brokerage support.

What if I need more help or want a full service upgrade?

You are always in control of how much help you want. If you decide you need more support, negotiation help, or a full-service solution, additional services may be available. Our goal is to give you flexible options so you can choose the level of support that fits your situation best.

How do I get a new home or show home listed on the MLS® System?

Just sign up with Seller Direct ® , send us the property details, and choose your listing option. We will place the home on the MLS ® System and REALTOR.ca through our licensed brokerage so you can promote your new home or show home to buyers already searching there.

How do I advertise my show home hours?

Simply provide your show home hours and we will add them as recurring open house information on REALTOR.ca when available. If your hours change, let us know and we will update the listing.

Will you ever contact our leads?

No. We do not contact your leads. Buyer inquiries stay with you and your team. Seller Direct ® is designed to help promote your listings, not compete with you for your buyer opportunities.

Sell Property in Alberta and Keep More Equity

Flat Fee & Flexible Full Service Real Estate

Choose your city to explore flat fee MLS® System listing options, savings, and seller tools across Alberta.

Communities that Seller Direct^® serves in Alberta (A-Z)

Select a city to learn about Seller Direct^® selling options, flat fee pricing, local market context, and listing exposure.

Buy, sell or lease property anywhere in Alberta and save thousands with Seller Direct^® Real Estate

From major cities to small towns, Alberta offers a strong mix of neighborhoods, buyer demand, and price points. Understanding your local market is the first step to pricing your home correctly and attracting serious buyers quickly.

By focusing on data, recent sales, and local trends, you can position your property to stand out against competing listings and maximize your final sale price.

Sell or Lease Smarter with Seller Direct^®

Seller Direct^® helps homeowners in Alberta keep more of their equity with transparent, flat fee real estate options. You get full MLS^® System & REALTOR.ca exposure, professional marketing, and expert support-without paying expensive percentage commissions on your sale price.

List your home with Seller Direct^®'s fair and transparent flat fee service and stay in control of the process. You'll only pay for the services you actually need. For over 35 years Seller Direct^® Real Estate has been Canada's original fee-for-service real estate company.

Sell Property in Alberta and Keep More Equity

Flat Fee & Flexible Full Service Real Estate

Choose your city to explore flat fee MLS® System listing options, savings, and seller tools across Alberta.

Communities that Seller Direct® serves in Alberta (A-Z)

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Buy, sell or lease property anywhere in Alberta and save thousands with Seller Direct® Real Estate

Sell or Lease Smarter with Seller Direct®

Communities that Seller Direct^® serves in Alberta (A-Z)

Buy, sell or lease property anywhere in Alberta and save thousands with Seller Direct^® Real Estate

Sell or Lease Smarter with Seller Direct^®