Sell or Lease Your Property Direct – From $
999
Serving all of Alberta
– including Edmonton
MLS® System & REALTOR.ca
The exact same platforms used by REALTORS®. Get maximum exposure through Canada's largest real estate network.
Flat Fee, No Commission
You'll be the listing agent. We'll supply everything you need. Save thousands with transparent pricing. No hidden fees.
No Real Estate License Required!
Our simple process allows you to sell/lease property with the same tools used by agents without needing a real estate license.
100% Alberta Owned & Operated
34+
Years Experience
212+
Alberta Communities
12,500+
Transactions
$76.5M+
Commission Savings
List Your Edmonton Property Like an Agent
Residential, Commercial, Land.
It's Quick & Easy to List
Follow our step-by-step instructions to set your price and upload details/photos. We're always here to assist.
Seller Managed Showings
You're always in control – receive inquiries directly from buyers and REALTORS®. Set showings around your schedule.
How Will You Use Your Savings?
Will you save for retirement? Plan a trip? Pay off debt? Buy a new car? It's your money – your choice!
Sell or Lease Edmonton Real Estate & Save Thousands!
Seller Direct® is your MLS® System & REALTOR.ca selling and leasing solution. We're a much better option than unsupported FSBO. We provide everything you need to be your own listing agent.
Listing Term: Up to 12 Months
Provides the time, opportunity, and flexibility to attract the right offer.
Ready to Sell or Lease in Edmonton?
Seller Direct® provides the most affordable way to list your Edmonton property on the MLS® System and REALTOR.ca. Our flat fee, supported for sale by owner model saves you thousands.
Proven Success Since 1991:
We're Canada's original fee-for-service real estate company!
Get Ready to Sell or Lease:
Pricing Information
Up-to-date neighborhood data, including active listings and recent sales.
Compare your home to similar properties and make informed pricing decisions.
Free Home Seller's Guide
Step-by-step guidance on selling your property, maximizing its value, and preparing for showings.
Tips to help you budget for closing costs and avoid common pitfalls.
Reach More Buyers, Faster:
List on the MLS® System & REALTOR.ca
Get exposure on Canada's most popular and trusted real estate platforms.
Reach buyers directly where they're searching, with no unnecessary overhead.
Thousands of REALTOR® Websites
We'll share your listing across a vast network of professional REALTOR® websites.
Your property will be exposed to qualified buyers worldwide.
Up to 40 Photos & 24/7 Virtual Open House
A picture is worth a thousand words. Showcase your property with up to 40 high-quality photos.
A free virtual tour can be linked to your REALTOR.ca listing for an unforgettable first impression.
Yard or Window Sign w/ QR Code
Attract local buyers with professional signage. A QR code on the sign offers detailed property info and photos on the spot.
Upon request, we'll include up to two free open house or directional signs.
Unlimited Open House Ads on REALTOR.ca
Let thousands of potential buyers know about your owner-hosted open house.
Automate recurring open house ads without the hassle of manual updates.
Free Price Changes & Listing Updates
Make price adjustments or refresh property details as often as needed.
Keep your listing competitive and attractive in the market by updating it anytime.
Receive Buyer Inquiries Directly
All buyer inquiries and showing requests go directly to you. You're always in control.
Build stronger relationships with potential buyers through direct communication.
Legally Compliant Contracts
We provide you with ready-to-use, legally compliant real estate contracts and forms (Alberta-specific).
Save time and money with templates and examples to guide your transaction to a safe close.
Amazing Support
Receive chat and email support from knowledgeable real estate experts.
Get quick answers and listing assistance at no additional cost.
Discounted Legal Fees
Save on closing costs with discounted legal fees from our network of real estate lawyers.
Enjoy smooth, professional handling of all legal documents and processes.
Looking for Additional Support?
Property Preparation
Professional REALTORS® often outsource various tasks – you can too.
Need a handyman or professional staging, measurements, or photography? We have the contacts to help.
Concierge Service
Would you like 24/7 telephone support? Help with writing listings or managing social media posts?
Our à la carte, fee-for-service model lets you decide what you need.
Negotiations
Need support with negotiations or contracts? We're here to help — and you only pay for our time if we're successful and the deal closes.
Select Your Services
From DIY (FSBO) to full service, we have the perfect solution.
We can handle as much or as little of the process as you want – you decide.
Ready to Sell or Lease in Edmonton?
Contact us today for a free consultation and learn how you can save thousands with our flat fee, for-sale-by-owner model. Get all the tools agents use without paying full commission.
Looking to Buy Anywhere in Alberta?
Browse listings, explore neighborhoods, and learn about living in Alberta. Buy or sell property with Seller Direct Real Estate.
Frequently Asked Questions
Save thousands on commission with full MLS® System and REALTOR.ca exposure.
Seller Direct® allows home sellers to directly manage important aspects of their sale—like property showings and negotiations—while saving substantially on commissions. Our model directly reflects client feedback and modern real estate trends.
Flat fee real estate means you pay one low, upfront fee to list your home on the MLS® System and REALTOR.ca, without paying a percentage commission to a listing agent. With Seller Direct®, you become your own listing agent and manage showings and decisions—while getting all the tools and support you need.
Seller Direct® gives you full MLS® System & REALTOR.ca exposure, keeps you in control, gives you lots of options, and saves you thousands with transparent flat-fee pricing.
No. Our supported flat-fee system lets you sell/lease confidently without a license.
Yes! With Seller Direct®’s flat fee MLS® listing service, you can list your home on the same platforms as REALTORS®, including REALTOR.ca, without hiring a traditional agent. You control the sale, set the price, and decide how much (if anything) to offer a buyer’s agent.
It's optional. Offering a buyer-agent commission can increase agent engagement; you only pay if an agent brings an acceptable offer.
Buyers like working directly with knowledgeable owners who can answer property and neighborhood questions honestly. Plus, they get the assurance of dealing with a property that is professionally listed on the MLS® System and the option to work with their own agent if they choose.
Seller Direct® is more than just a for sale by owner (FSBO) platform. We empower you to be the listing agent for your own property, with access to the MLS® System, REALTOR.ca, and professional real estate tools. You get maximum exposure and support—without paying high commissions or going it alone.
Most listings go live within 24–48 hours once your details and photos are submitted.
Unlike basic for sale by owner (FSBO) services that don’t get you on the MLS® System, Seller Direct Real Estate gives you full MLS® and REALTOR.ca exposure for one flat fee. You manage your listing and make strategic decisions just like a licensed agent. If you need extra help—like pricing, negotiations, or paperwork—we’re always here for advice or support, with no pressure and no extra commission unless you want more assistance.
Your listing term is up to 12 months. You can change price and update details anytime.
Our flat fee MLS® service covers all residential properties, condos, townhomes, commercial properties, land, and acreages. Whether you’re selling a house, investment property, or vacant lot, we’ll help you get on the MLS® System and REALTOR.ca.
It’s easy: just sign up with Seller Direct®, provide your property details, and pay our flat fee. We’ll get your home listed on the MLS® System and REALTOR.ca—Canada’s most powerful real estate platforms. You handle showings, answer buyer inquiries, and negotiate offers. You can always get our professional advice or contract support when you need it.
No real estate license or experience is required. Our step-by-step platform, guides, and support make it simple for any homeowner to list their property like a pro. We’ll walk you through every part of the process and answer your questions along the way.
Yes! We provide access to real-time market data, recent sales, and comparables—so you can price your home competitively. You’re in charge, but we’ll help you understand local market value and set the right asking price.
Absolutely! Your property will be listed on the MLS® System, REALTOR.ca, and syndicated to thousands of real estate websites. This means maximum exposure to qualified buyers and agents—just like any other MLS® System listing.
You decide how much to offer as a buyer’s agent commission—or offer none at all. Most sellers choose to offer a common or negotiable amount to attract REALTORS® with buyers, but there’s no obligation. If you do pay a commission, it’s only if the agent brings you a buyer and you accept their offer.
Yes! If you want extra help with negotiations, contracts, or paperwork, you can get advice or review from a licensed real estate professional or lawyer. We make sure you have access to legal, compliant real estate forms and can review everything before you sign.
Yes! As your own listing agent, you control all showings, open houses, and direct communication with buyers. Buyers often appreciate working directly with owners who know the property best.
With our flat fee MLS® service, you never pay a percentage commission to a listing agent. The only commission you might pay is to a buyer’s agent—if you choose to offer it and only if they bring you a successful buyer. Otherwise, you sell 100% commission-free.
No hidden fees, no long-term lock-ins. You pay a flat fee for your MLS® System listing, with transparent pricing and no surprises. You can cancel at any time without penalty if your circumstances change.
You’re always in control—but if you want more support, contract negotiation, or even a full service upgrade, you can add these services anytime for a fair fee. Our mission is to give you maximum flexibility and confidence.
Pay Only $999
to Sell or Lease
Property in Edmonton
We're the Pioneers of flat fee real estate
No percentage commissions
Full MLS® & REALTOR.ca exposure