Why is your brokerage called Seller Direct®?

Seller Direct® allows home sellers to directly manage important aspects of their sale—like property showings and negotiations—while saving substantially on commissions. Our discount commission model directly reflects client feedback and modern real estate trends.

Why Seller Direct® vs selling privately or traditionally?

Seller Direct® gives you full MLS® System & REALTOR.ca exposure, keeps you in control, gives you lots of options, and saves you thousands of dollars with transparent discount real estate pricing.

How is Flexible Full Service different from a traditional brokerage?

You receive the same full-service experience — marketing, MLS® System & REALTOR.ca exposure, showings, negotiations, and paperwork — but with flexible options and fair, discount commissions that can save you thousands compared to other companies.

Can I choose to show my own home?

Yes. If you wish, you can personally show your home to buyers we attract through our marketing. We still handle all follow-up, negotiations, contracts, and closing details. You'll save thousands with discount commissions.

Is this a for-sale-by-owner program?

No. Flexible Full Service is a full-service brokerage offering that has discount commissions. Our licensed REALTORS® represent you, manage your sale, and take care of the details from start to finish.

Why do buyers prefer properties listed with Seller Direct®?

Buyers like working directly with knowledgeable owners who can answer property and neighborhood questions honestly. Plus, they get the assurance of dealing with a property that is professionally listed on the MLS® System and the option to work with their own agent if they choose.

How fast can I get listed?

Most listings go live within 24–48 hours once your details and photos are submitted.

How do I set my price and will I get market data?

Yes! We provide access to real-time market data, recent sales, and comparables—so you can price your home competitively. You’re in charge, but we’ll help you understand local market value and set the right asking price.

Will my home really be seen by buyers and REALTORS®?

Absolutely! Your property will be listed on the MLS® System, REALTOR.ca, and syndicated to thousands of real estate websites. This means maximum exposure to qualified buyers and agents—just like any other MLS® System listing, just with discount commissions and significant commission savings.

Two Professional Ways to Sell in Harmony

Whichever way you go, it ends with SOLD.

Two Paths. One Destination: SOLD.

Some sellers want to be hands-on with showings and decisions. Others prefer to have our team manage everything from start to finish.

That's why we offer two professional options. One gives you maximum savings when you're comfortable doing more yourself. The other delivers full-service convenience while still saving you thousands compared to higher fee companies.

No matter which path you choose, the result is the same: a smooth real estate experience, expert support, and a SOLD sign in front of your home.

Flexible Full Service

Fully Supported

Save 30-70%

vs. expensive commissions*

Perfect for sellers who would like the entire selling process taken care of from start to finish.
Traditional real estate experience
Expert advice from experienced agents
Flexible showing arrangements
Professional negotiation of all offers
We complete all paperwork
Choose flexible full service if you'd rather leave marketing, showings, negotiations, and paperwork to a pro.

Learn about Full Service

Flat Fee MLS® System

Self-Directed

$999 + GST

One Time Payment

Ideal for sellers who'd like to maximize savings and are comfortable doing the leg work.
MLS® System & REALTOR.ca exposure
Professional signage & marketing
Up to 40 photos & virtual tour
You manage showings & offers
We provide contracts, forms & guidance
Best for hands-on sellers comfortable hosting showings, negotiating with buyers, & making quick decisions.

Learn about Flat Fee MLS®

Are you a hands-on seller, or would you prefer concierge service?

There's no right or wrong answer. Tell us about your home, your preferences, and expectations of the selling process. We'll give you a straightforward recommendation on which path is the best fit to sell your property in Harmony.

*Savings range based on price, market conditions, and plan. Call for details.

Get Recommendation

Looking to Buy Anywhere in Alberta?

Browse listings, explore neighborhoods, and learn about living in Alberta. Buy or sell property with Seller Direct Real Estate.

View Listings