Sell professionally in Rochester.
A Smarter Way to Sell
List with professional tools. Sell with support. Keep more of your equity.
Seller Direct® gives you a structured flat-fee selling system with professional exposure, licensed brokerage support, practical seller tools, and real people when you need help.
Professional MLS® System and REALTOR.ca exposure
Seller protection, documents, process, and guidance
Optional Concierge support when you want more help
Experience You Can Trust
Helping Canadians Sell Successfully for 35 Years
Seller Direct® combines decades of brokerage experience with a modern, seller-controlled approach designed to protect your equity.
Alberta's Original Fee-for-Service Real Estate Company. Established in 1991 and refined for today's seller.
100% Alberta Owned & Operated
35+
Years Experience
12,500+
Transactions
428+
Communities Served
$76.5M+
Estimated Savings
The Support Behind the Savings
Selling Direct Does Not Mean Selling Alone
Seller Direct® gives you the freedom to manage your own sale with the credibility, tools, and support of an established and licensed brokerage behind you.
Professional Exposure
Reach buyers and REALTORS® through the MLS® System, REALTOR.ca, and thousands of other real estate websites.
Seller Protection
Use a structured process, compliant listing documents, practical guidance, and experienced brokerage assistance.
Real Human Support
Get answers from people who understand Alberta real estate—not just automated articles or anonymous chat.
Compare Your Options
See How Much More Equity You Could Keep
Enter an expected sale price to compare an expensive percentage-based listing commission with our recommended Signature plan at $849.
$
$100,000
$2,500,000+
Buyer's agent commission is optional. You decide whether
to offer one or not, as well as the amount. Payment is
contingent on a REALTOR® presenting an
accepted offer.
Your Estimated Savings
Traditional Commissions:
$0
Seller Direct® Flat Fee + tax:
$0
Buyer Agent Commission:
$0
Your Savings:
$0
(0% Savings)
*Traditional commissions, the Seller Direct®
flat fee, and any optional buyer's agent commission
include applicable tax in this savings comparison. The Seller Direct® flat fee is advertised
before tax.
Savings compared to 7%/100k ; 3%/balance.
The optional buyer's agent commission is based on your
selection.
Seller Direct® does not charge percentage
listing commissions. All commissions are negotiable.
Here's How It Works
Plan. List. Sell. Close.
A professional selling process with you in control and Seller Direct® behind you.
1
Choose Your Plan
Pick the amount of preparation, marketing, and support that fits your property.
2
Build Your Listing
Provide your property details and photos, or choose a plan that includes more preparation help.
3
Launch Professionally
We publish your listing through our licensed brokerage to professional real estate platforms.
4
Sell With Support
Manage inquiries and showings directly, with tools and optional guidance when decisions matter.
Choose How Much You Want to Do Yourself
Choose the Flat-Fee Plan That Fits Your Sale
Every plan includes professional listing exposure. The difference is how much preparation, marketing, and support you want from us.
Most Popular
Signature
The Support Most Homeowners Are Looking For
Regular price
$1099
$849
one-time fee + tax
Save $250 for a limited time
Discount code
SIGNATURE250
is applied automatically at checkout
The right balance of professional exposure, expert guidance, signage, and support for homeowners who want more assistance throughout the selling process.
- Everything included in the Foundation Package
- Twelve-month MLS® System and REALTOR.ca listing
- Pricing information and neighbourhood data
- Professional yard or window sign with QR code
- Two open house signs plus one directional sign
- Activity and market updates
- Up to 50 seller-provided photos
- Step-by-step seller’s guide & online knowledge library
- Professional offer review and guidance
- Discounted legal fees
- Telephone, Zoom, or email support
Recommended
Premier
Professional Offer Preparation Included
Regular price
$2199
$1899
one-time fee + tax
Save $300 for a limited time
Discount code
PREMIER300
is applied automatically at checkout
Our most complete flat-fee package for homeowners who want professional guidance from listing through offer preparation and every stage of the transaction.
- Everything included in the Signature Package
- Professional preparation of offers, counteroffers, and transaction documents
- Social media launch posts
- Enhanced guidance and support from offer to closing
- Dedicated telephone, Zoom, or email support
Experienced Sellers & Builders
Foundation
For Confident, Hands-On Sellers
Regular price
$599
$549
one-time fee + tax
Save $50 for a limited time
Discount code
FOUNDATION50
is applied automatically at checkout
Professional MLS® System and REALTOR.ca exposure for builders and experienced, hands-on sellers who are comfortable managing more of the selling process themselves.
- Six-month MLS® System and REALTOR.ca listing
- Syndication to thousands of real estate websites
- Buyer and REALTOR® inquiries delivered directly to you
- Seller-managed showings and open houses
- All required listing and purchase documents
- Up to 25 seller-provided photos
- Seller-provided measurements
- Free listing updates and price changes
- Chat support
- Optional offer review, offer preparation, and professional services
Buyer-agent compensation, if offered, is separate and remains your decision.
Help Me Choose a PlanCompare at a Glance
The Right Level of Help for Your Sale
| Included service | Signature | Premier | Foundation |
|---|---|---|---|
| MLS® System and REALTOR.ca exposure | Included | Included | Included |
| Syndication to thousands of other real estate websites | Included | Included | Included |
| Listing term (up to) | 12 months | 12 months | 6 months |
| Free price changes & listing updates | Included | Included | Included |
| Preparation of offers, counteroffers, and transaction documents | Not included | Included | Not included |
| Offer review | Included | Included | Optional |
| Professional yard or window sign with QR code | Included | Included | Optional |
| Telephone or Zoom support | Included | Included | Chat support |
| Pricing information and neighbourhood data | Included | Included | Optional |
| Social media launch posts | Included | Included | Optional |
| Professional photography | Optional | Optional | Optional |
| Property measurement | Optional | Optional | Optional |
Research Your Local Market
See Homes Competing With Yours in Rochester
Compare how nearby homes are priced, presented, and marketed before choosing your selling plan.
Browse Active Listings in RochesterMore Than a Listing Upload
Protection and Professional Tools Built Around the Seller
Selling a home is a major transaction. Your service should protect more than your advertising budget.
Listing Review
We review submitted listing information before publication to help identify missing or inconsistent details.
Clear Documentation
Use structured listing and purchase documents, seller resources, checklists, and province-appropriate forms.
Brokerage Assistance
Your property is listed through a licensed real estate brokerage—not simply posted by a marketing website.
Help When Decisions Matter
Add professional guidance for pricing, offers, conditions, negotiations, and transaction milestones.
Build the Support You Need
Add Help Where It Matters Most
Keep your plan simple or add targeted services instead of paying a percentage of your sale price.
Prepare
Photography, measurement, floor plans, staging, and descriptions.
Promote
Feature sheets, virtual tours, social launch, and signage.
Negotiate
Offer review, conditions, counteroffers, and strategy.
Close
Transaction checklists, legal referrals, and closing preparation.
Higher-Touch Option
Seller Direct® Concierge
For sellers who want more personal guidance without automatically moving to a percentage-based commission.
- Dedicated customer support agent
- Listing preparation and launch assistance
- Pricing and strategy check-ins
- Offer and negotiation guidance
Availability and pricing vary by service level.
Is Seller Direct® Right for You?
The right service depends on how involved you want to be.
A flat-fee listing is a strong fit when you:
- Want professional exposure and more control
- Are comfortable speaking with buyers
- Can coordinate showings and open houses
- Want guidance without paying full percentage commission
- Care about retaining more of your equity
Consider Concierge or full representation when you:
- Do not want to manage inquiries or showings
- Want a professional to lead negotiations
- Have a complex property or ownership situation
- Need hands-on support throughout the transaction
- Prefer a professional to manage the process
Not sure? We will help you choose the right level of service—even if a different approach is a better fit.
Get Clear Answers About Selling in Rochester
Tell us about your property. We will explain your options, answer your questions, and help you choose the right level of service—without pressure.
Sell in Rochester and surrounding communities while keeping more of your equity.
Request Sent!
Thanks - we've received your request and a member of our team will contact you personally to walk through your options.
Clear answers first. Choose a plan only when you are confident it fits your sale.
Frequently Asked Questions
Straight answers about pricing, exposure, support, buyer-agent compensation, and what happens when an offer arrives.
Flat fee real estate means you pay one low upfront fee to get your property listed on the MLS® System and REALTOR.ca instead of paying a traditional percentage-based listing commission. With Seller Direct®, you take a more hands-on role in your sale by managing showings, inquiries, and decisions, while we provide the listing exposure, forms, tools, and brokerage support you need.
No. You do not need a real estate license or prior selling experience to sell property that you own when you use Seller Direct®. We list your property through our licensed brokerage, and our process, tools, guides, and support are designed to help homeowners confidently manage a more hands-on sale.
Yes. With Seller Direct®, you can get your property listed on the MLS® System and REALTOR.ca without hiring a traditional listing agent on a percentage commission model. You stay in control of pricing, showings, and offers, and you decide whether you want to offer any buyer-agent commission.
Yes. Our flat fee MLS® service can be used for leasing property as well as selling property. If you want MLS® System and REALTOR.ca exposure for a lease listing, Seller Direct® can help with that too.
We are called Seller Direct® because our model gives sellers more direct control over important parts of the sale while still benefiting from licensed brokerage support. Depending on the service option you choose, you can take a more active role in showings, communication, and decision-making while saving substantially on listing costs.
Seller Direct® gives you a middle ground between selling privately and hiring a traditional commission-based agent. You get full MLS® System and REALTOR.ca exposure, real brokerage support, and flexible service options, while keeping more control and potentially saving thousands in listing costs.
Unlike basic for-sale-by-owner services that do not place your property on the MLS® System, Seller Direct® gets your property on the MLS® System and REALTOR.ca through our licensed brokerage. Unlike traditional agents, we offer lower-cost and more flexible options that let you stay more involved in the sale. You get broad exposure, more control, and support when you need it.
It is simple. Sign up with Seller Direct®, provide your property details, and choose your listing option. We place your property on the MLS® System and REALTOR.ca through our licensed brokerage, and you handle the parts of the sale you want to manage yourself, such as showings and buyer communication.
Yes. We provide access to market data, recent sales, and comparable listings so you can price your property more confidently. You remain in control of the asking price, but we help you make a more informed decision based on the market.
Yes. Your property is listed on the MLS® System and REALTOR.ca, giving it exposure where buyers and REALTORS® are already searching. This gives your property the same core marketplace visibility that traditional MLS® listings receive.
You choose whether to offer a buyer-agent commission and how much to offer. Some sellers offer a commission to increase agent interest, while others do not. If you offer one, it is only paid when an agent brings you an offer that you accept.
Yes. If you want help with negotiations, contracts, or paperwork, support is available. We provide access to legally compliant real estate forms, and you can also work with a licensed professional or lawyer for advice or document review before signing.
Yes. With Seller Direct®, you can host your own open houses, manage showings, and communicate directly with buyers. This gives you more control over the selling process while still benefiting from MLS® System exposure and brokerage support.
You are always in control of how much help you want. If you decide you need more support, negotiation help, or a full-service solution, additional services may be available. Our goal is to give you flexible options so you can choose the level of support that fits your situation best.
Research your market: browse active listings in Rochester and compare how other properties are priced and presented.
Ready When You Are
Sell Professionally. Keep More of Your Equity.
Compare plans, estimate your savings, or speak with Seller Direct® about the right level of support for your property.
No pressure. No obligation. Get clear answers before deciding.