Flat Fee MLS® System listings across Alberta
Flat Fee MLS® System
Handle More of the Sale Yourself. We’ll Supply Everything You Need.
List your property on the MLS® System and REALTOR.ca, anywhere in Alberta for only $999.
Seller Direct® gives homeowners the tools, exposure, pricing guidance, forms, support, and brokerage backing needed to take a more hands-on role in the sale of their own property— with a more organized experience from start to finish.
The Seller Direct® Advantage
Same MLS® System and REALTOR.ca exposure that agents use — without the traditional listing commission.
No real estate license required to sell property that you own — we handle the listing through our licensed brokerage.
You can sell or lease all types of property including residential & investment property, vacant lots, commercial space, and more.
You stay in control of inquiries, showings, pricing, and next steps.
Buyer-agent commission is optional — you decide what, if anything, you want to offer.
Real support is available when you need it — without the cost of traditional full-service.
No hidden fees or long-term lock-in — transparent pricing with flexibility if your situation changes.
No hidden fees
Fully licensed brokerage
For many homeowners, the smartest way to sell is not the most expensive option — it is the one that gives them proper exposure, real support, and more of their equity at the end.
Seller Direct® gives you the structure to stay in control, the brokerage support to do it properly, and the opportunity to keep more of what you have worked hard to build.
More control. More clarity. Real savings.
Pay only $999 — keep the rest.
Trusted Since 1991. Refined for Today’s Sellers.
Seller Direct® combines a long track record of real brokerage experience with a more modern, efficient, seller-friendly way to market and manage your property.
35+
Years Experience
247+
Alberta Communities
12,500+
Transactions
$76.5M+
Commission Savings
We’re Canada’s original fee-for-service real estate company.
100% Alberta Owned & Operated
Getting Started Is Easier Than You Think
We’ve packaged the guidance, tools, and support sellers need so you can move forward with confidence.
Helpful Resources
Practical guidance to help you at every step, including pricing, home preparation, showings, offers, and more.
Easy Seller Dashboard
Track your listing, stay organized, and manage updates in one place for a simpler, more modern selling experience.
Fast Pricing Guidance
Get comparables and pricing insights quickly so you can make better decisions with more confidence from the start.
Sell or Lease Anywhere in Alberta for Only $999. Residential, commercial, and land listings.
Connect with a real person to learn how Seller Direct® works, get pricing insight, and decide whether this is the right fit for your sale.
Sell in Penhold and surrounding communities while keeping more of your equity.
Request Sent!
Thanks — we’ve received your request and a member of our team will contact you personally to walk through your options.
Get practical guidance first. Decide what level of service fits you best after that.
Compare Your Options
Calculate How Much Equity You Can Keep
See the difference between a traditional percentage-based listing commission and Seller Direct®’s flat fee model — and estimate how much equity you may be able to keep in Penhold.
$
$100,000
$2,500,000+
Buyer's agent commission is optional. You decide whether to offer one or not, as well as the amount. Payment will be contingent on a REALTOR® presenting an accepted offer.
Your Estimated Savings
Traditional Commissions:
$0
Seller Direct® Flat Fee:
$0
Buyer Agent Commission:
$0
Your Savings:
$0
(0 Savings)
*Savings compared to 7%/100,000 3%/bal.
Seller Direct® does not charge percentage commissions.
The optional buyer's agent commission shown is based on your selection. There are no fixed commissions. All commissions are negotiable.
Flat Fee MLS® System Listings Across Alberta — Only $999
Seller Direct® gives you MLS® System and REALTOR.ca exposure, pricing guidance, forms, brokerage support, and control of your sale — without paying a traditional percentage-based listing commission.
Listing Term: Up to 9 Months
That gives you time, flexibility, and the opportunity to attract the right offer while staying in control of your sale.
Buyer-agent commission is optional.
$999
Flat Fee MLS® System Listing
One-time payment + GST
Same exposure agents use. Real support behind the scenes. Real savings for you.
Professional Tools. Seller Control. Real Support.
Everything below is built to help you market your property properly, stay organized, and keep control of the process.
Same Exposure Agents Use
Get your property on the MLS® System and REALTOR.ca, where buyers and REALTORS® are already searching.
It’s the same trusted platform used in traditional real estate — without traditional listing-side commission.
Thousands of REALTOR® Websites
We’ll share your listing across a broad network of professional REALTOR® websites.
Reach more qualified buyers across a broader real estate network.
Yard or Window Sign with QR Code
Attract local buyers with professional signage.
A QR code can direct people to more property details and photos on the spot.
Up to 50 Photos & Virtual Tour Support
Showcase your property with strong visuals and a richer online presentation.
A virtual tour can help create a stronger first impression for buyers.
Legally Compliant Contracts
Ready-to-use, province-specific real estate contracts and forms.
Save time and money with templates that guide your transaction to a safe close.
Receive Buyer Inquiries Directly
Buyer inquiries and showing requests go directly to you.
You stay in control of communication, scheduling, and next steps.
Additional Value Included With Your Listing
More support, more flexibility, and more seller-friendly value without the cost of a traditional listing-side commission model.
Save on Legal Fees
Reduce selling costs further with discounted legal fee options.
Lower transaction costs while keeping the process more organized.
Real Support Behind You
Get pricing guidance, contracts, brokerage support, and optional extra help when you need it.
You stay in control of the sale, without being left on your own.
Seller Guide and Helpful Resources
Access practical guidance to help with pricing, preparation, and next steps.
Helpful resources can make the entire process easier to navigate with confidence.
Unlimited Open House Ads on REALTOR.ca
Promote your owner-hosted open house to buyers already looking in your area.
Make it easier for more people to discover your property in person.
Quick Listing Changes
Update your price or listing details quickly as your strategy evolves.
Keep your property current and competitive without unnecessary friction.
Seller Managed Showings
You control your schedule and decide how showings are handled.
Stay involved in the process while keeping more flexibility and control.
Available Extras - Only If You Want Them
Seller Direct® gives you the tools and support to run a more hands-on sale, but you can also add extra help where it matters most. Stay in control of the sale, and choose as much or as little support as you want along the way.
Property Preparation
Need staging, photography, measurements, or other help getting your property ready? We can help point you in the right direction.
Concierge Support
Add more help with listing writeups, calls, marketing support, or other tasks when you want extra assistance.
Negotiation & Offer Help
Get support when offers arrive and when important decisions require a more experienced hand behind the scenes.
Select Your Services
From a more self-directed sale to added support, you can choose the level of help that fits your property and situation best.
When Flat-Fee Real Estate Fits Best
Flat fee real estate is often a strong fit for sellers who want maximum exposure, more control, and lower listing-side cost.
Hands-On Sellers
You want to manage inquiries, showings, and pricing decisions yourself.
Equity-Conscious Sellers
You want MLS® System exposure without paying a traditional listing-side commission.
Organized Sellers
You want support behind the scenes, but you do not need someone else running the whole sale.
Frequently Asked Questions
Answers about pricing, exposure, support, control, and how Seller Direct® works in Penhold.
Flat fee real estate means you pay one low upfront fee to get your property listed on the MLS® System and REALTOR.ca instead of paying a traditional percentage-based listing commission. With Seller Direct®, you take a more hands-on role in your sale by managing showings, inquiries, and decisions, while we provide the listing exposure, forms, tools, and brokerage support you need.
No. You do not need a real estate license or prior selling experience to sell property that you own when you use Seller Direct®. We list your property through our licensed brokerage, and our process, tools, guides, and support are designed to help homeowners confidently manage a more hands-on sale.
Yes. With Seller Direct®, you can get your property listed on the MLS® System and REALTOR.ca without hiring a traditional listing agent on a percentage commission model. You stay in control of pricing, showings, and offers, and you decide whether you want to offer any buyer-agent commission.
Yes. Our flat fee MLS® service can be used for leasing property as well as selling property. If you want MLS® System and REALTOR.ca exposure for a lease listing, Seller Direct® can help with that too.
We are called Seller Direct® because our model gives sellers more direct control over important parts of the sale while still benefiting from licensed brokerage support. Depending on the service option you choose, you can take a more active role in showings, communication, and decision-making while saving substantially on listing costs.
Seller Direct® gives you a middle ground between selling privately and hiring a traditional commission-based agent. You get full MLS® System and REALTOR.ca exposure, real brokerage support, and flexible service options, while keeping more control and potentially saving thousands in listing costs.
Unlike basic for-sale-by-owner services that do not place your property on the MLS® System, Seller Direct® gets your property on the MLS® System and REALTOR.ca through our licensed brokerage. Unlike traditional agents, we offer lower-cost and more flexible options that let you stay more involved in the sale. You get broad exposure, more control, and support when you need it.
It is simple. Sign up with Seller Direct®, provide your property details, and choose your listing option. We place your property on the MLS® System and REALTOR.ca through our licensed brokerage, and you handle the parts of the sale you want to manage yourself, such as showings and buyer communication.
Yes. We provide access to market data, recent sales, and comparable listings so you can price your property more confidently. You remain in control of the asking price, but we help you make a more informed decision based on the market.
Yes. Your property is listed on the MLS® System and REALTOR.ca, giving it exposure where buyers and REALTORS® are already searching. This gives your property the same core marketplace visibility that traditional MLS® listings receive.
You choose whether to offer a buyer-agent commission and how much to offer. Some sellers offer a commission to increase agent interest, while others do not. If you offer one, it is only paid when an agent brings you an offer that you accept.
Yes. If you want help with negotiations, contracts, or paperwork, support is available. We provide access to legally compliant real estate forms, and you can also work with a licensed professional or lawyer for advice or document review before signing.
Yes. With Seller Direct®, you can host your own open houses, manage showings, and communicate directly with buyers. This gives you more control over the selling process while still benefiting from MLS® System exposure and brokerage support.
You are always in control of how much help you want. If you decide you need more support, negotiation help, or a full-service solution, additional services may be available. Our goal is to give you flexible options so you can choose the level of support that fits your situation best.
Browse active MLS® listings in Penhold — see how other properties are priced and presented.
Ready When You Are
See your options, understand the savings, and decide what fits your sale best.
Learn how Seller Direct® works in Penhold, what it costs, and how much equity you may be able to keep.