Why is your brokerage called Seller Direct®?

Seller Direct® allows home sellers to directly manage important aspects of their sale—like property showings and negotiations—while saving substantially on commissions. Our model directly reflects client feedback and modern real estate trends.

What is flat fee real estate and how does it work?

Flat fee real estate means you pay one low, upfront fee to list your home on the MLS® System and REALTOR.ca, without paying a percentage commission to a listing agent. With Seller Direct®, you become your own listing agent and manage showings and decisions—while getting all the tools and support you need.

Can I list my home on MLS® System and REALTOR.ca without paying commission to a real estate agent?

Yes! With Seller Direct®’s flat fee MLS® listing service, you can list your home on the same platforms as REALTORS®, including REALTOR.ca, without hiring a traditional agent. You control the sale, set the price, and decide how much (if anything) to offer a buyer’s agent.

Is Seller Direct® a for sale by owner (FSBO) service?

Seller Direct® is more than just a for sale by owner (FSBO) platform. We empower you to be the listing agent for your own property, with access to the MLS® System, REALTOR.ca, and professional real estate tools. You get maximum exposure and support—without paying high commissions or going it alone.

How is Seller Direct® different from traditional real estate agents or basic FSBO companies?

Unlike basic for sale by owner (FSBO) services that don’t get you on the MLS® System, Seller Direct Real Estate gives you full MLS® and REALTOR.ca exposure for one flat fee. You manage your listing and make strategic decisions just like a licensed agent. If you need extra help—like pricing, negotiations, or paperwork—we’re always here for advice or support, with no pressure and no extra commission unless you want more assistance.

What types of properties can I list?

Our flat fee MLS® service covers all residential properties, condos, townhomes, commercial properties, land, and acreages. Whether you’re selling a house, investment property, or vacant lot, we’ll help you get on the MLS® System and REALTOR.ca.

How do I sell my home by owner and still get on MLS® System?

It’s easy: just sign up with Seller Direct®, provide your property details, and pay our flat fee. We’ll get your home listed on the MLS® System and REALTOR.ca—Canada’s most powerful real estate platforms. You handle showings, answer buyer inquiries, and negotiate offers. You can always get our professional advice or contract support when you need it.

Do I need a real estate license or experience to list my own property?

No real estate license or experience is required. Our step-by-step platform, guides, and support make it simple for any homeowner to list their property like a pro. We’ll walk you through every part of the process and answer your questions along the way.

How do I set my price and will I get market data?

Yes! We provide access to real-time market data, recent sales, and comparables—so you can price your home competitively. You’re in charge, but we’ll help you understand local market value and set the right asking price.

Will my home really be seen by buyers and REALTORS®?

Absolutely! Your property will be listed on the MLS® System, REALTOR.ca, and syndicated to thousands of real estate websites. This means maximum exposure to qualified buyers and agents—just like any other MLS® System listing.

How do buyer agents get paid if I sell my home myself?

You decide how much to offer as a buyer’s agent commission—or offer none at all. Most sellers choose to offer a common or negotiable amount to attract REALTORS® with buyers, but there’s no obligation. If you do pay a commission, it’s only if the agent brings you a buyer and you accept their offer.

Will I have support for negotiations and legal paperwork?

Yes! If you want extra help with negotiations, contracts, or paperwork, you can get advice or review from a licensed real estate professional or lawyer. We make sure you have access to legal, compliant real estate forms and can review everything before you sign.

Is this really commission-free real estate?

With our flat fee MLS® service, you never pay a percentage commission to a listing agent. The only commission you might pay is to a buyer’s agent—if you choose to offer it and only if they bring you a successful buyer. Otherwise, you sell 100% commission-free.

Are there any hidden fees or long-term contracts?

No hidden fees, no long-term lock-ins. You pay a flat fee for your MLS® System listing, with transparent pricing and no surprises. You can cancel at any time without penalty if your circumstances change.

Can I host my own open houses and respond to inquiries directly?

Yes! As your own listing agent, you control all showings, open houses, and direct communication with buyers. Buyers often appreciate working directly with owners who know the property best.

What if I need more help or want a full service upgrade?

You’re always in control—but if you want more support, contract negotiation, or even a full service upgrade, you can add these services anytime for a fair fee. Our mission is to give you maximum flexibility and confidence.

Why do buyers prefer properties listed with Seller Direct®?

Buyers like working directly with knowledgeable owners who can answer property and neighborhood questions honestly. Plus, they get the assurance of dealing with a property that is professionally listed on the MLS® System and the option to work with their own agent if they choose.

Two Professional Ways to Sell in Cochrane

Whichever way you go, it ends with SOLD.

Two Paths. One Destination: SOLD.

Some sellers want to be hands-on with showings and decisions. Others prefer to have our team manage everything from start to finish.

That’s why we offer two professional options. One gives you maximum savings when you’re comfortable doing more yourself. The other delivers full-service convenience while still saving you thousands compared to higher fee companies.

No matter which path you choose, the result is the same: a smooth real estate experience, expert support, and a SOLD sign in front of your home.

Flexible Full Service

Fully Supported

Save 30–70%

vs. expensive commissions*

Perfect for sellers who would like the entire selling process taken care of from start to finish.
Traditional real estate experience
Expert advice from experienced agents
Flexible showing arrangements
Professional negotiation of all offers
We complete all paperwork
Choose flexible full service if you’d rather leave marketing, showings, negotiations, and paperwork to a pro.

Learn about Full Service

Flat Fee MLS® System

Self-Directed

$999 + GST

One Time Payment

Ideal for sellers who'd like to maximize savings and are comfortable doing the leg work.
MLS® System & REALTOR.ca exposure
Professional signage & marketing
Up to 40 photos & virtual tour
You manage showings & offers
We provide contracts, forms & guidance
Best for hands-on sellers comfortable hosting showings, negotiating with buyers, & making quick decisions.

Learn about Flat Fee MLS®

Are you a hands-on seller, or would you prefer concierge service?

There's no right or wrong answer. Tell us about your home, your preferences, and expectations of the selling process. We'll give you a straightforward recommendation on which path is the best fit to sell your property in Cochrane.

*Savings range based on price, market conditions, and plan. Call for details.

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