Everything a traditional brokerage offers
Our Flexible Full Service program delivers the same full-service experience you'd expect from a traditional brokerage - professional marketing, MLS® System exposure, agent showings, expert negotiations, and all paperwork handled by licensed agents.
The difference? We've introduced options traditional brokerages don't offer.
If you choose to show your home (to buyers that we attract through our advertising) you'll save up to 70% in real estate commission. Even if you don't show your home, you'll still save thousands with our reduced fees.
The Flexible Full Service program is not for-sale-by-owner. You won't negotiate with buyers or handle the selling process yourself. However, you can choose to host open houses or provide first-visit access to unrepresented buyers for added savings while we take care of everything else.
Full service, modernized - so you pay less.
First
We eliminated outdated practices that no longer provide value to today's buyers and sellers.
Next
We optimized proven systems and services to be modern, innovative, and flexible.
And finally
We adjusted our fees to better reflect a new, efficient, fair-fee model. Better options. More choice.
100% Alberta Owned & Operated
35+
Years Experience
212+
Alberta Communities
12,500+
Transactions
$76.5M+
Commission Savings
The full-service experience you'd expect
with more options and fair, transparent fees.
MLS® System & REALTOR.ca
The same platforms used by all REALTORS®. Get maximum exposure through Canada's largest real estate network.
Adaptable Showings
Optional: personally show your home to buyers we attract and save up to 70% on the fees. Prefer us to host every showing? We'll handle everything - you still save thousands vs expensive commissions.
Always Full Service
Whether you show your home or a REALTOR® does, we always follow up with buyers, negotiate the sale, complete all paperwork, and manage the details through closing.
Ready to Sell in Diamond Valley?
Seller Direct® has developed flexible, innovative, and efficient full-service processes to ensure our clients and Agents have an amazing real estate experience.
Proven Success Since 1991:
We're Canada's original fee-for-service real estate company!
Whether you show your home or a REALTOR® does, with our flexible full service program we always negotiate the sale, complete paperwork, and manage the transaction to a successful close.
Get Ready to Sell:
Pricing Information
Up-to-date neighborhood data, including active listings and recent sales.
Compare your home to similar properties and make informed pricing decisions.
Free Home Seller's Guide
Step-by-step guidance on selling your property, maximizing its value, and preparing for showings.
Tips to help you budget for closing costs and avoid common pitfalls.
Reach More Buyers, Faster:
List on the MLS® System & REALTOR.ca
Get exposure on Canada's most popular and trusted real estate platforms.
Reach buyers directly where they're searching, with no unnecessary overhead.
Thousands of REALTOR® Websites
We'll share your listing across a vast network of professional REALTOR® websites.
Your property will be exposed to qualified buyers worldwide.
Professional Photos & 24/7 Virtual Open House
A picture is worth a thousand words. We'll showcase your property with high-quality photos.
A free virtual tour will be linked to your REALTOR.ca listing for an unforgettable first impression.
Yard or Window Sign w/ QR Code
Attract local buyers with professional signage. A QR code on the sign offers detailed property info and photos on the spot.
Upon request, we'll include up to two free open house or directional signs.
Buyer Inquiries & Showings
Buyer inquiries and showing requests are managed by our team, with you kept fully informed.
If you choose to host a showing yourself, we coordinate the details around your schedule.
Professional Negotiation
We'll prepare and explain all legally compliant real estate contracts and forms.
Our team will guide your transaction to a safe close so you don't have to worry about the paperwork.
Amazing Support
Receive chat and email support from knowledgeable real estate experts.
Get quick answers and listing assistance at no additional cost.
Discounted Legal Fees
Save on closing costs with discounted legal fees from our network of real estate lawyers.
Enjoy smooth, professional handling of all legal documents and processes.
Ready to Sell in Diamond Valley?
Contact us today for a free consultation and learn how our Flexible Full Service program can save you thousands compared to traditional full-service commissions - with the same professional support from start to finish.
Looking to Buy Anywhere in Alberta?
Browse listings, explore neighborhoods, and learn about living in Alberta. Buy or sell property with Seller Direct Real Estate.
Frequently Asked Questions
Save thousands on commission with full MLS® System and REALTOR.ca exposure.
Seller Direct® allows home sellers to directly manage important aspects of their sale—like property showings and negotiations—while saving substantially on commissions. Our discount commission model directly reflects client feedback and modern real estate trends.
Seller Direct® gives you full MLS® System & REALTOR.ca exposure, keeps you in control, gives you lots of options, and saves you thousands of dollars with transparent discount real estate pricing.
You receive the same full-service experience — marketing, MLS® System & REALTOR.ca exposure, showings, negotiations, and paperwork — but with flexible options and fair, discount commissions that can save you thousands compared to other companies.
Yes. If you wish, you can personally show your home to buyers we attract through our marketing. We still handle all follow-up, negotiations, contracts, and closing details. You'll save thousands with discount commissions.
No. Flexible Full Service is a full-service brokerage offering that has discount commissions. Our licensed REALTORS® represent you, manage your sale, and take care of the details from start to finish.
Buyers like working directly with knowledgeable owners who can answer property and neighborhood questions honestly. Plus, they get the assurance of dealing with a property that is professionally listed on the MLS® System and the option to work with their own agent if they choose.
Most listings go live within 24–48 hours once your details and photos are submitted.
Yes! We provide access to real-time market data, recent sales, and comparables—so you can price your home competitively. You’re in charge, but we’ll help you understand local market value and set the right asking price.
Absolutely! Your property will be listed on the MLS® System, REALTOR.ca, and syndicated to thousands of real estate websites. This means maximum exposure to qualified buyers and agents—just like any other MLS® System listing, just with discount commissions and significant commission savings.
Save thousands in listing fees to Sell your
property in Diamond Valley
We're the pioneers of fee-for-service real estate
Save thousands vs traditional percentage commissions
Full MLS® & REALTOR.ca exposure