Give Yourself a Competitive Edge
"I can't help but wonder why the real estate industry fights so hard to maintain the status-que with so few agents getting rich."
~ Chang-Tai Hsieh, associate professor of economics, University of California Berkley
The Number One Question in Real Estate Marketing:
"What distinguishes you from your competition?"
What do you provide or what can you offer to a prospective buyer or seller that is going to compel them to choose you instead of one of your competitors?
If you're like most real estate Agents, you'll answer "I give outstanding customer service - that's my edge." While we hope you're right, it's important to remember: the consumer will never know how great your service is until they become your customer.
So the question remains... what is it that differentiates you from your competition prior to a buyer or seller selecting an Agent? Why is a home seller going to phone you, and invite you over to make a presentation? What do you have to sell that is unique or different from every other traditional Agent in your area (or even your own office)?
Seller Direct®'s innovative program combined with outstanding marketing and the Seller Direct® name creates intrigue and curiosity in the mind of consumers and immediately differentiates Seller Direct® from our competition. Buyers and sellers are drawn to find out more; so our Agents face less resistance when prospecting and increased opportunities to present our services to new clients.
Why Can't I Just Emulate Your Program at My Existing Brokerage?
Within a traditional brokerage, it's difficult and expensive to effectively brand or position yourself in a way that will provide a competitive edge. That's why almost every Agent who represents a traditional brokerage markets in the exact same, inefficient way:
"I'm the neighborhood specialist", "I give free market evaluations", "I'm a top producer". What else can you say?
Although an Agent may choose to negotiate commissions and services one-on-one, for most Agents, the problem of generating leads and getting in the door still remains. Whether we like it or not, right or wrong, there is a public perception that traditional brokerages charge high commissions and offer inflexible service. This leads many sellers to consider other options (companies like Seller Direct
® or "for sale by owner" websites) resulting in poor marketing response and missed opportunities for traditional Agents. Homeowners are intrigued and interested in hearing what Seller Direct
® has to offer; leading to an excellent response to our program and marketing. With Seller Direct
® you'll find it easier (and less expensive) to attract clients and secure listings.
If You Were Selling a Home, Wouldn't You Call
Seller Direct®?
The traditional way of selling real estate is changing. Ask yourself this: If
you were
not in real estate, and
you had a property to sell, wouldn’t you be interested in hearing what Seller Direct
® had to offer? Wouldn't you invite us in to learn more about the Seller Direct
® program?
Of course you would! And that's why we're so successful. Why not join Seller Direct® and share our competitive edge?
A Better Way to Sell Real Estate Awaits You!
Are you looking for a better, more effective and more profitable way to sell real estate? If so, we should talk.
Seller Direct® has immediate openings for both seasoned and newly licensed Agents. To learn more, Click Here or call Tony Kereluke, Director of Corporate Development, Seller Direct Real Estate, toll free (866) 695-3388. Your confidentiality is respected and assured.