FACT: All across North America, the traditional way of selling real estate is changing
It’s hard not to notice the sweeping changes taking place throughout the business world. The emergence of new technology and the consumer shift towards a self-serve society are changing the rules. Today, we’re looking at homes, booking travel and making investment decisions online. We’re scanning our own groceries and working from home (in jobs that didn’t even exist a few years ago).
Moving forward, the real estate industry has no option but to adapt to consumer change. Try to imagine a telecommunication company investing in pay phones over cellular technology, a film & camera manufacturer failing to embrace digital photography or a retailer ignoring online sales. As consumers evolve, so must the real estate industry. What created success in the past will no longer guarantee success in the future. Just ask a travel agent or a stockbroker.
Seller Direct® is embracing the change
By providing our clients with the services and options they want, we enjoy a tremendous competitive advantage.
Not only does the Seller Direct® program make sense for our clients, but it makes sense for our agents too. Seller Direct®‘s flexibility, savings, and results make it very easy for homeowners to choose Seller Direct®, providing our agents an opportunity to offer more homes for sale, which in turn attracts more buyers. To us, this approach makes a lot of sense.
Owner participation also frees up our agent’s evenings and weekends. This provides more time to generate new sales or additional time with family and friends. Seller Direct® truly is real estate’s win-win solution.
Why can’t I just emulate your program at my existing brokerage?
Within a traditional brokerage, it’s difficult and expensive to effectively brand or position yourself in a way that will provide a competitive edge. That’s why almost every agent who represents a traditional brokerage markets in the exact same, inefficient way:
“I’m the neighborhood specialist”, “I give free market evaluations”, “I’m a top producer”… What else can you say?
Although an agent may choose to negotiate commissions and services one-on-one, for most agents, the problem of generating leads and getting in the door still remains. Whether we like it or not, right or wrong, there is a public perception that traditional brokerages charge high commissions and offer inflexible service. This leads many sellers to consider other options (companies like Seller Direct® or “for sale by owner”) resulting in poor marketing response and missed opportunities for traditional agents. Homeowners are intrigued and interested in hearing what Seller Direct® has to offer; leading to an excellent response to our program and marketing. With Seller Direct® you’ll find it easier (and less expensive) to attract clients and secure listings.
A better way to sell real estate awaits you!
Are you looking for a better, more effective and more profitable way to sell real estate? If so, we should talk.
Seller Direct® has immediate openings for both seasoned and newly licensed agents. To learn more about our real estate careers, Click Here or call Craig Stokke, Seller Direct Real Estate, (403) 571-5400 / toll free (888) 571-5400. Your confidentiality is respected and assured. Take your real estate career to the next level.
Real estate careers: Real Estate Agent or Franchise Partnership opportunites available.
